#237: R. Scott French (Fashion, Public Relations) (pt. 2 of 2)

This week on the podcast is part two of our interview with fashion expert and serial entrepreneur, R. Scott French.  He has extensive experience in all areas of the fashion industry, from concept, design, marketing, wholesale and retail sales, and production.  In 2009, Scott co-founded a media company to organize the world’s fashion events into a single interactive port so fashion professionals can interact directly with event organizers.  In 2020, he co-founded VERY New York, a public relations and events company.  Scott is also a lecturer at the Parsons School of Design and serves on numerous advisory boards in the fashion industry. You'll want to hear this interview as we cover a variety of topics relevant to fashion and all arts fields.

In this episode:
Walking away from the traditional path, Scott and his co-founder, Mai Vu, decided to make social media strategies their core focus. But not just any strategies, they harnessed the power of events, providing a unique perspective on the creative process. They allow their audience to see the transformative nature of events in the fashion industry, and how these can lead to unexplored avenues of innovation. 

Teaming up with someone who shares the same business ethos as you can be a game changer. Scott and Vu, a dynamic duo, will tell you all about it. Their shared values and harmony have allowed them to navigate through the business landscape without disputes. They have learned how to manage client expectations, maintain a strong work ethic, and even turn down unrealistic demands. All while preserving their reputation and maintaining the quality of work. As we wrap up with Scott, we touch on the importance of mentorship and collaboration for the success of a venture. So, tune in and get ready to be inspired by some entrepreneurial wisdom.

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Show Notes:

Very New York
https://verynewyork.com/

Parsons School of Design
https://www.newschool.edu/parsons/

Elle Magazine
https://www.elle.com/

Deanna First
https://www.deannafirst.com/

Project Runway 
https://www.bravotv.com/project-runway

Next in Fashion
https://www.netflix.com/title/81026300

Making the Cut
https://www.amazon.com/Making-The-Cut-Season-1/dp/B08BZ1BHD6

Kanye West
https://en.wikipedia.org/wiki/Kanye_West

Reece Witherspoon
https://en.wikipedia.org/wiki/Reese_Witherspoon

Gita Omri
https://www.gitaomri.com/

Seth Godin
https://www.sethgodin.com/

Mai Vu
https://verynewyork.com/team/

Jackson Pollack
https://www.jackson-pollock.org/

MOMA
https://www.moma.org/

Ellsworth Kelly
https://ellsworthkelly.org/

FIT
https://www.fitnyc.edu/

Mickey Drexler
https://en.wikipedia.org/wiki/Mickey_Drexler

Banana Republic
https://bananarepublic.gap.com/

Gap
https://www.gap.com/

J. Crew
https://www.jcrew.com/

Mark Kostabi
http://mkostabi.com/

Andy Warhol
https://www.warhol.org/