#236: R. Scott French (Fashion, Public Relations) (pt. 1 of 2)

This week on the podcast is part one of our interview with fashion expert and serial entrepreneur, R. Scott French.  He has extensive experience in all areas of the fashion industry, from concept, design, marketing, wholesale and retail sales, and production.  In 2009, Scott co-founded a media company to organize the world’s fashion events into a single interactive port so fashion professionals can interact directly with event organizers.  In 2020, he co-founded VERY New York, a public relations and events company.  Scott is also a lecturer at the Parsons School of Design and serves on numerous advisory boards in the fashion industry. You'll want to hear this interview as we cover a variety of topics relevant to fashion and all arts fields.
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In this episode:
The digital age has truly revolutionized every aspect of our lives, and the fashion industry is no exception. Scott shares his experience on how the shift from print to digital media has significantly impacted fashion designers, artists, and even consumers. We navigate the challenges of this evolution, including the lowered barriers of entry and the influence of celebrity culture. We get candid about the importance of media outreach and maintaining a constant presence in the industry, and the delicate dance of managing both brand and personal social media platforms.

What you present to the public matters, and in the world of fashion, it can either make or break you. We delve into how showcasing personal life in fashion can have its pitfalls. Something as simple as a graduation photo can be perceived as unprofessional in this industry that thrives on glamour and mystique. Tune in for some invaluable insights and practical advice, whether you're an aspiring artist, an established designer, or simply intrigued by the world of fashion. Be prepared to have your perspective broadened and your curiosity satisfied.

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Show Notes:

Very New York
https://verynewyork.com/

Parsons School of Design
https://www.newschool.edu/parsons/

Elle Magazine
https://www.elle.com/

Deanna First
https://www.deannafirst.com/

Project Runway 
https://www.bravotv.com/project-runway

Next in Fashion
https://www.netflix.com/title/81026300

Making the Cut
https://www.amazon.com/Making-The-Cut-Season-1/dp/B08BZ1BHD6

Kanye West
https://en.wikipedia.org/wiki/Kanye_West

Reece Witherspoon
https://en.wikipedia.org/wiki/Reese_Witherspoon

Gita Omri
https://www.gitaomri.com/

Seth Godin
https://www.sethgodin.com/

Mai Vu
https://verynewyork.com/team/

Jackson Pollack
https://www.jackson-pollock.org/

MOMA
https://www.moma.org/

Ellsworth Kelly
https://ellsworthkelly.org/

FIT
https://www.fitnyc.edu/

Mickey Drexler
https://en.wikipedia.org/wiki/Mickey_Drexler

Banana Republic
https://bananarepublic.gap.com/

Gap
https://www.gap.com/

J. Crew
https://www.jcrew.com/

Mark Kostabi
http://mkostabi.com/

Andy Warhol
https://www.warhol.org/