Having been in the music products industry, education and related fields for many years, I’ve noticed that those in the arts tend to operate in “silos.” By that I mean we tend to be so engrossed in what we do that we don’t really exchange ideas with those in other art forms. I’ve often wondered what would happen if we did, and that’s the premise behind perspective, our new blog. We created it as a way to exchange ideas with those who work, or want to work, in the arts economy. We thought perspective was a fun title for a blog about arts entrepreneurship since it’s a visual arts term for a technique used to create the illusion of three dimensions on a two-dimensional surface, as well as a word commonly used to represent a point of view.
All arts-related ventures have to deal with the same aspects of entrepreneurship: sales, marketing, value propositions, donor fatigue, and so on. Advocacy is also an important part of arts entrepreneurship because it’s essentially a strategy to educate and grow customer segments. In fact, if we don’t grow audiences and participants through education and providing the widest possible access, we risk limiting our own opportunities.
So regardless of your arts discipline, or if you’re a student, an entrepreneur with a broad consumer base or an intrapreneur with one customer—your employer paying you for your time and talents—let’s exchange ideas and learn from each other. It would be rewarding to someday learn that the sharing of best practices in this blog resulted in value creation or greater accessibility to the arts.
We look forward to reading your comments and building our community,