This series of blog posts is centered upon the idea that to truly know an art, one should investigate every aspect of it. This mindset helps arts entrepreneurs sharpen their thinking by considering all the activities in the arts value chain, beyond the act of creating art, that are needed to deliver their offerings. This will result in making better-informed business decisions, as well as limit risk because only the most effective and efficient reasons for why, how, when and where to deploy resources make it through the evaluation process.
In Part 1, I highlighted how changing a few of the attributes of implements used to create art can impact their utility and value. In this post, I’ll identify select elements to consider when marketing art or arts related items, and how it can impact your brand and interest in your offerings. Keep in mind these elements are presented in a vacuum because budgets, timelines, customer segments, etc., aren’t considered in this post.
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