Every arts entrepreneur knows it can be helpful to have some margin of safety when getting a new venture off the ground. Margin of safety is an investing term that describes how the potential for loss is reduced when an asset is purchased at a price lower than its actual value. Because an artist’s biggest asset is human capital—the talent that creates the art, music, etc., they can avoid loss by arranging adequate resources to learn and hone their craft, which increases the value of their art and gives more time to succeed.
Having been in the music products industry, education and related fields for many years, I’ve noticed that those in the arts tend to operate in “silos.” By that I mean we tend to be so engrossed in what we do that we don’t really exchange ideas with those in other art forms. I’ve often wondered what would happen if we did, and that’s the premise behind perspective, our new blog. We created it as a way to exchange ideas with those who work, or want to work, in the arts economy. We thought perspective was a fun title for a blog about arts entrepreneurship since it’s a visual arts term for a technique used to create the illusion of three dimensions on a two-dimensional surface, as well as a word commonly used to represent a point of view.