This week on the podcast is part two of our interview with fashion expert and serial entrepreneur, R. Scott French.  He has extensive experience in all areas of the fashion industry, from concept, design, marketing, wholesale and retail sales, and production.  In 2009, Scott co-founded a media company to organize the world’s fashion events into a single interactive port so fashion professionals can interact directly with event organizers.  In 2020, he co-founded VERY New York, a public relations and events company.  Scott is also a lecturer at the Parsons School of Design and serves on numerous advisory boards in the fashion industry. You'll want to hear this interview as we cover a variety of topics relevant to fashion and all arts fields.

In this episode:
Walking away from the traditional path, Scott and his co-founder, Mai Vu, decided to make social media strategies their core focus. But not just any strategies, they harnessed the power of events, providing a unique perspective on the creative process. They allow their audience to see the transformative nature of events in the fashion industry, and how these can lead to unexplored avenues of innovation. 

Teaming up with someone who shares the same business ethos as you can be a game changer. Scott and Vu, a dynamic duo, will tell you all about it. Their shared values and harmony have allowed them to navigate through the business landscape without disputes. They have learned how to manage client expectations, maintain a strong work ethic, and even turn down unrealistic demands. All while preserving their reputation and maintaining the quality of work. As we wrap up with Scott, we touch on the importance of mentorship and collaboration for the success of a venture. So, tune in and get ready to be inspired by some entrepreneurial wisdom.

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This week on the podcast is part one of our interview with fashion expert and serial entrepreneur, R. Scott French.  He has extensive experience in all areas of the fashion industry, from concept, design, marketing, wholesale and retail sales, and production.  In 2009, Scott co-founded a media company to organize the world’s fashion events into a single interactive port so fashion professionals can interact directly with event organizers.  In 2020, he co-founded VERY New York, a public relations and events company.  Scott is also a lecturer at the Parsons School of Design and serves on numerous advisory boards in the fashion industry. You'll want to hear this interview as we cover a variety of topics relevant to fashion and all arts fields.
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In this episode:
The digital age has truly revolutionized every aspect of our lives, and the fashion industry is no exception. Scott shares his experience on how the shift from print to digital media has significantly impacted fashion designers, artists, and even consumers. We navigate the challenges of this evolution, including the lowered barriers of entry and the influence of celebrity culture. We get candid about the importance of media outreach and maintaining a constant presence in the industry, and the delicate dance of managing both brand and personal social media platforms.

What you present to the public matters, and in the world of fashion, it can either make or break you. We delve into how showcasing personal life in fashion can have its pitfalls. Something as simple as a graduation photo can be perceived as unprofessional in this industry that thrives on glamour and mystique. Tune in for some invaluable insights and practical advice, whether you're an aspiring artist, an established designer, or simply intrigued by the world of fashion. Be prepared to have your perspective broadened and your curiosity satisfied.

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This week on the podcast is part one of our interview with international fashion designer, Jevon Terance.  Jevon founded his fashion house in 2007, and it quickly grew from a passionate hobby to a recognizable brand. He has shown his collection in the fashion weeks of  Paris, LA, and 3 times in New York.  Jevon recently began dressing celebrity clients such as wrestler Nattie Niedhart, film director Steven Caple Jr, NBA Allstar Chris Paul, and more. If you like fashion, be sure to check out Jevon’s collection in the show notes.

This week on the podcast is part two of our interview with fashion designer Valerie Mayén. She’s the founder of Yellowcake Shop. Yellowcake is the signature line of women’s outerwear and accessories she designs and crafts. Her garments are handmade in the United States and every purchase supports Yellowcake’s larger mission to alleviate social issues and environmental challenges in the US and abroad. Those who follow fashion may recall that Valerie was on season 8 of the hit TV show, Project Runway. We hope you join us to hear Valerie’s path to success and the many creative and social initiatives she is spearheading.

This week on the podcast, Anne Skoch joins us for part one of her interview. Anne founded Anne Cate, a made-in-America Fashion Accessories brand and manufacturer that specializes in skyline silhouette purses and accessories. She will share how she started her Cleveland-based business, describe her customer segments and approach to marketing, and even offer a discount code for our listeners in part 2! If you know someone interested in the fashion industry, they won't want to miss Anne's interview!  New customers can use Coupon Code AEP22 for 20% off of their first purchase at https://annecate.com! 

This week on the podcast is Miranda Lorenz. Miranda Lorenz is a fashion designer and owner of Buhndi. She describes her path from a teen working in a consignment shop to an entrepreneur in the field of fashion as she launches her first line.  Sustainability, marketing, inventory control, and more are discussed.